For Brave Marketers, Leaders,
& Creators Only

Warning: this site is not for everyone. 

This is the home of unconventional strategies for brave marketers, leaders, and creators.

If you’re looking to earn attention, stand out from the crowd, and be remembered, you’re in the right place.

Whether it’s the free bi-weekly Creativity Business newsletter, a forthcoming book you can pre-order now, consulting engagements, or speaking, there is a solution to help you differentiate your brand and earn more attention with your marketing, content, and creative endeavours.

Who the F*@# is Steve?

Hi! I’m Steve!
I’ve long been obsessed with doing things differently and earning the attention of audiences. Whether it’s been journalism, producing television programming for kids, working in music and comedy, or starting, building and selling an award-winning branded content agency, I’ve spent my career creating strategies and techniques that deliver results by being unusual. 

I’ve worked with companies like the New York Times, Slack, Ford, BMW, Dell Technologies, Charles Schwab, Morgan Stanley, and Shopify, and I’ve also developed award-winning original shows at networks like Audible, CBC, MuchMusic, YTV, and CTV.

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Consulting

If you’re looking for help building a more effective marketing or content strategy, I work with two amazing partners at The Department of Differentiation. It’s a secretive consulting firm that helps you discover what makes you exceptional and builds a differentiation strategy so that you stand alone on your own playing field, where the rules of the game are determined by you. If you’d like to know more, here’s our WTFAQ and how to contact us.

New Book!

“Earn It: Unconventional Strategies for Brave Marketers” is available now for pre-order, and will be published in October 2024. It’s both an inspiring mindset shift for marketers and a guide to a differentiated strategy aligned with who you are, creating engaging content, and effectively building a loyal audience.

Newsletters

I publish two newsletters and TBH, it’s a bit confusing.

The Creativity Business is a free bi-weekly newsletter about how to earn attention and differentiate yourself. I share my own thinking and talk to people I admire like Dan Heath, Jonah Berger, and Ann Handley. You can sign up for free here.

The Creativity Guild also a free bi-weekly newsletter, but it’s a passion project with my good friend, Geoff Siskind. It’s not for marketers - it’s for people looking to reconnect with their creativity. We talk to smart people like AJ Jacobs and Stephen Marche, but we also do a lot of weird personal experiments to explore creativity. I’m biased, but I think it’s a lot of fun :-) You can sign up here.

Speaking

I love speaking, whether it’s for a corporate event or a conference. I have spoken at conferences focused on everything from podcasting to B2B marketing, and from music to technology. It’s a treat helping others learn to find and share what makes them unique and memorable, and every presentation is customized for the audience.

Contact Steve

Want to know more about anything I’m involved with? Drop me a line and let’s set up time to talk.