Introducing Pacific Content

Some big news for me to announce! I have partnered with Pat Kelly, an incredibly talented guy who, among other things, is one of the creators, producers and hosts of the hit CBC Radio One program, This Is That (which won two New York Festivals awards this week for Best Comedy Program and Best Comedy Special). Pat is one of the smartest, funniest, and most creative guys I’ve ever met and I’m thrilled to be working with him.

Together, we are announcing the launch of Pacific Content.

Pat and I are passionate advocates of the power of content, especially in the digital space. As more and more companies realize the necessity of moving beyond traditional advertising and marketing, we believe we are the dawn of an “era of content.”

Today, every company must act much more like a media company. Every company must produce great, compelling content in order to grow relationships with audiences, customers, and their own staff.

We are thrilled to be very busy already working with TELUS and CBC and will have more announcements coming soon. If you’d like to know more about what we’re doing, our website is www.pacific-content.com.

I’d love it if you could help Pat and I out by following Pacific Content on our new social channels and signing up for our newsletter – we won’t abuse the privilege and promise to deliver value. Here’s where to find us in the social universe:

Facebook
Twitter (@pacificcontent)
Instagram (@pacificcontentco)

And please sign up for our newsletter here.

Thanks for reading and hope to talk to you more about Pacific Content soon.

Steve

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Productivity Tips Are Killing My Productivity & Blogging Tips Are Killing My Blog

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Don’t get me wrong. I LOVE Twitter. I enjoy Facebook. And my RSS Reader is full of blogs that I read every day.

But they’re taking over my life. I’m using them as a crutch to avoid DOING anything productive.

Checking statuses, tweets, and blog posts have turned into a form of procrastination where I trick myself into thinking that I’m learning new things or keeping up on current events, when in fact, most of the stuff I’m clicking on and reading  are ‘how to’ posts and strategy articles about things that I already know about and should be actively be DOING and not passively READING about.

I’m not trying to trash ANYONE’s posts, but with the amount of time I spend working on and thinking about digital media in my job, I don’t think I really need to read any more thoughts about ‘How To Write Killer Headlines,’ ’30 Tips For Creating Great Content,’ ’5 Steps To Better Photos,‘ or ‘Insider Facebook Tips.’ And yet I STILL keep clicking on and reading these damn things. WHY? For the love of all that is good and holy… WHY?
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Copy & Paste vs Customization of Content – Old Rules vs New Rules For Media, Part 3

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This is the third in a series of posts contrasting the ‘old’ rules of the media and the ‘new’ rules that are necessary for success in today’s rapidly changing digital landscape.

Old Rule #3: The Web Is Just Another Distribution Channel For Traditional Media’s Content

There are many traditonal media types who, believe it or not, still see the web as a place for either marketing or just dumping existing content ‘as is’ in the hopes of making a few bucks.

It is precisely because the web is so flexible that it seems obvious to simply put up your content there, exactly as it was produced for a traditional medium.  For example, you’d never run a radio program on television because it’s only audio, but you can put up audio programming on the web and it’s just fine.  You can’t put a TV show in a newspaper, but you can just put an entire TV show on the web, as is.

It is this ease of ‘copying and pasting’ content on the web that often leads to a lack of thinking about serving the unique needs of the audience online.

New Rule #3: Customize The Content For The Medium

Again, it may be easy to say, “why bother customizing the content? I can just repurpose my existing content because the web can serve up audio, video, photography, text, and pretty much everything else I can think of.”  However, put on your ‘audience hat’ and think hard about how you use different types of content on the internet in VERY different ways than you use traditional media.

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Lock It Up In A Walled Garden VS. Set Your Content Free! – Old Rules VS New Rules For Media Part 2

 

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This is the second in a series of posts contrasting the ‘old’ rules of the media and the ‘new’ rules that are necessary for success in today’s rapidly changing digital landscape.

Old Rule #2: Viva La ‘Walled Garden’ – You Must Use The Content From Media Companies In The Way THEY Want You To Use It

Traditional broadcasters pay for their content and they want you to experience that programming in the way that makes them the most money back on their investment. Some of the most profitable ways to consume content may not be the most convenient for audiences, but old media doesn’t care – they own it and they will try to force you to do what is convenient for THEM. Because they can. Or least, they COULD.

 

New Rule #2: Set Your Content Free – Don’t Force Audiences To Come To You.  Go To Where It’s Convenient For THEM.

Most traditional companies want to keep all their content within their own garden walls so they can control it, measure it, and monetize it. But that doesn’t work anymore (unless you’re the 800 lb gorilla in your content niche).

Why?

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Old Rules vs. New Rules For Media – A New Blog Series About The Future Of Media

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With apologies to Bill Maher, I’ve tried to re-arrange the presentation I did at the Northern Voice conference in Vancouver and the Multimedia Meets Radio conference in Prague about ‘The Future of Radio’ into a series of coherent blog posts.

Instead of creating a single, giant post, I’ve tried to break up the salient points of the presentation into individual observations that I’m arranging as ‘Old Rules vs. New Rules’.

The goal of the series is to show how traditional media has worked and why they’ve made the strategic decisions they have, and then show how almost the EXACT opposite of those decisions are the NEW rules for success.

In the end, I hope to provide some clarity about why traditional media companies are struggling and where to look for solutions to their current problems.
So without further ado, here’s installment #1…

Old Rule #1: Shut Up And Watch / Listen

In the past, the only way to consume content was to tune into a live radio or TV station’s programming.  Old media pushed it out as a broadcast, and you tuned in.  If you missed it, too bad.  Old media controlled the how, when, and where of your experience. It was a one-way, linear push of content and information.

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The Changing Face Of Conferences – Traditional Media vs Social Media

(photo courtesy of Liz Hargreaves)

I recently had the opportunity to speak about the future of radio at both the Northern Voice digital media conference in Vancouver and the Multimedia Meets Radio conference for European Public Broadcasters in Prague. In both cases, I came away learning a lot from the other presentations, but the lasting impact will be the realization that it’s the attendees, more than the speakers, that are transforming the definition of these gatherings by making them more interactive, social, and meaningful experiences.

‘OLD’ CONFERENCES

Every year, I go to a few conferences that are pretty much exclusively targeted at ‘traditional media’ – people who work for broadcasting companies. Here’s what happens at a typical one:

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15 Top Tips & Professional Secrets For How To Make Better Videos

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As someone who’s spent many years working in television, I usually get requests for advice on how to make videos look better at this time of the year.  A lot of people received new video cameras over the holidays, they’ve tried them out, and don’t understand why their movies look pretty… Ed Wood-ish. I probably should have posted this BEFORE Christmas, but better late than never…

So here is a list of my personal best practices and tips:

  1. Think about your end product before you start shooting. Is this going to be a 2 minute video?  Is it going to be a 2 hour opus?  Is it just for your family to watch or is it going up on YouTube for the whole world to check out?   Is it a montage of your kids opening Christmas presents or is it a documentary about holiday traditions?  Is it supposed to be funny, informative, sweet, sad, or dramatic?  How much context does your audience need to understand it?  Is your audience younger or older? 
    If you know the answers to these questions, you’ll save yourself a lot of time and effort. You’ll also have taken your first step to a focused video shoot, which is a must-have ingredient in a great final product.
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