Copy & Paste vs Customization of Content – Old Rules vs New Rules For Media, Part 3

This is the third in a series of posts contrasting the ‘old’ rules of the media and the ‘new’ rules that are necessary for success in today’s rapidly changing digital landscape. Old Rule #3: The Web Is Just Another Distribution Channel For Traditional Media’s Content There are many traditonal media types who, believe it or […]

Lock It Up In A Walled Garden VS. Set Your Content Free! – Old Rules VS New Rules For Media Part 2

Posted by on May 6, 2009 in Future Of Media, Traditional Media | 12 Comments

This is the second in a series of posts contrasting the ‘old’ rules of the media and the ‘new’ rules that are necessary for success in today’s rapidly changing digital landscape. Old Rule #2: Viva La ‘Walled Garden’ – You Must Use The Content From Media Companies In The Way THEY Want You To Use […]

Old Rules vs. New Rules For Media – A New Blog Series About The Future Of Media

            With apologies to Bill Maher, I’ve tried to re-arrange the presentation I did at the Northern Voice conference in Vancouver and the Multimedia Meets Radio conference in Prague about ‘The Future of Radio’ into a series of coherent blog posts. Instead of creating a single, giant post, I’ve tried […]

The Changing Face Of Conferences – Traditional Media vs Social Media

(photo courtesy of Liz Hargreaves) I recently had the opportunity to speak about the future of radio at both the Northern Voice digital media conference in Vancouver and the Multimedia Meets Radio conference for European Public Broadcasters in Prague. In both cases, I came away learning a lot from the other presentations, but the lasting […]

The Most Creative Resume I’ve Seen In Years

Posted by on Dec 21, 2008 in Creativity, Featured, Future Of Media | 57 Comments

I get sent resumes every week and since the financial turmoil kicked in a few months ago, the number of resumes coming in has increased noticeably.  This week, I received one that I will not soon forget and thought it was worth sharing here (with permission!). Creative vs Standard Resumes. There’s always a great debate […]

10 Twitter Tips For Traditional Media

It seems like Twitter is finally starting to penetrate the mainstream media. CBC recently invited some experts in social media in to share their ideas about how a traditional media company might use tools like Flickr, YouTube, Facebook… and Twitter. While I wasn’t there, it sounds like it was a big success and got people […]

An Argument For Test-Driving: The Best Promotional Tool Is Your Best Content

As I’ve written about before, traditional media is pretty blatant with a lot of their web material.  They want you to watch TV, listen to Radio, or subscribe to Magazines. So here’s my ideal solution to achieve the goal of getting more people to leave the web and go to a traditional platform… Give them […]

10 Reasons Traditional Media Should Use The Tools WE Use

Posted by on Nov 19, 2008 in Featured, Future Of Media | 6 Comments

Why doesn’t traditional media like to use the Web 2.0 tools we use?  There are 5 very good answers: They want total control over their own user experience. They want a unique user experience that is differentiated from their competitors. They want to make all the profit from their own content. They want their content […]

#motrinmoms Use Blogs & Twitter To Ravage Motrin Brand & Ad Campaign

Posted by on Nov 16, 2008 in Featured, Future Of Media | 36 Comments

Earlier this week, I wrote about how companies can no longer control their brand once the web gets hold of it.  Today, there’s a HUGE real life example in action. Motrin has just launched a new ad campaign aimed at Moms.  It’s a text-based video ranting about the pains and sacrifices of baby-wearing – the […]

Book Recommendation: Grown Up Digital by Don Tapscott

Posted by on Nov 15, 2008 in Future Of Media | 2 Comments

I’ve just finished reading Don Tapscott’s brilliant new book, Grown Up Digital. Don is one of the co-authors of Wikinomics and has become a leading expert on collaboration, its increasing prominence and its extraordinary value. Grown Up Digital goes much further than Wikinomics. It’s a detailed and hugely valuable look at the Net Generation – […]