Copy & Paste vs Customization of Content – Old Rules vs New Rules For Media, Part 3

This is the third in a series of posts contrasting the ‘old’ rules of the media and the ‘new’ rules that are necessary for success in today’s rapidly changing digital landscape. Old Rule #3: The Web Is Just Another Distribution Channel For Traditional Media’s Content There are many traditonal media types who, believe it or […]

Lock It Up In A Walled Garden VS. Set Your Content Free! – Old Rules VS New Rules For Media Part 2

Posted by on May 6, 2009 in Future Of Media, Traditional Media | 12 Comments

This is the second in a series of posts contrasting the ‘old’ rules of the media and the ‘new’ rules that are necessary for success in today’s rapidly changing digital landscape. Old Rule #2: Viva La ‘Walled Garden’ – You Must Use The Content From Media Companies In The Way THEY Want You To Use […]

Old Rules vs. New Rules For Media – A New Blog Series About The Future Of Media

            With apologies to Bill Maher, I’ve tried to re-arrange the presentation I did at the Northern Voice conference in Vancouver and the Multimedia Meets Radio conference in Prague about ‘The Future of Radio’ into a series of coherent blog posts. Instead of creating a single, giant post, I’ve tried […]

The Changing Face Of Conferences – Traditional Media vs Social Media

(photo courtesy of Liz Hargreaves) I recently had the opportunity to speak about the future of radio at both the Northern Voice digital media conference in Vancouver and the Multimedia Meets Radio conference for European Public Broadcasters in Prague. In both cases, I came away learning a lot from the other presentations, but the lasting […]

15 Top Tips & Professional Secrets For How To Make Better Videos

Posted by on Dec 29, 2008 in Creativity, Featured, Traditional Media | 16 Comments

As someone who’s spent many years working in television, I usually get requests for advice on how to make videos look better at this time of the year.  A lot of people received new video cameras over the holidays, they’ve tried them out, and don’t understand why their movies look pretty… Ed Wood-ish. I probably […]

10 Twitter Tips For Traditional Media

It seems like Twitter is finally starting to penetrate the mainstream media. CBC recently invited some experts in social media in to share their ideas about how a traditional media company might use tools like Flickr, YouTube, Facebook… and Twitter. While I wasn’t there, it sounds like it was a big success and got people […]

An Argument For Test-Driving: The Best Promotional Tool Is Your Best Content

As I’ve written about before, traditional media is pretty blatant with a lot of their web material.  They want you to watch TV, listen to Radio, or subscribe to Magazines. So here’s my ideal solution to achieve the goal of getting more people to leave the web and go to a traditional platform… Give them […]

RELAUNCH! A New stevepratt.com

Posted by on Oct 23, 2008 in Featured, New Media, Traditional Media | 2 Comments

I can no longer put off taking my own advice. For the last several years, I’ve been advising a LOT of people – from musicians to book authors, from people wanting to get into the media to people wanting to make a living with an odd passion – to start using a blog (and other […]