Comments on: You Don’t Control Your Brand. The Audience Does. http://www.stevepratt.com/index.php/2008/11/11/you-dont-control-your-brand-the-audience-does/ The future of media, music, and creativity Wed, 28 Dec 2011 14:30:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Are you in control of your brand? « Brandhabits http://www.stevepratt.com/index.php/2008/11/11/you-dont-control-your-brand-the-audience-does/comment-page-1/#comment-328 Are you in control of your brand? « Brandhabits Tue, 15 Dec 2009 13:33:02 +0000 http://www.stevepratt.com/?p=119#comment-328 [...] freedom of social media you can’t control your brand anymore. In fact, you don’t even own it, your customers do. They decide what people think about it and what they should do with it. These are the new rules [...] [...] freedom of social media you can’t control your brand anymore. In fact, you don’t even own it, your customers do. They decide what people think about it and what they should do with it. These are the new rules [...]

]]> By: John http://www.stevepratt.com/index.php/2008/11/11/you-dont-control-your-brand-the-audience-does/comment-page-1/#comment-31 John Wed, 12 Nov 2008 12:56:31 +0000 http://www.stevepratt.com/?p=119#comment-31 First off Pratt, what are you doing up??? West coast man, sleep! ;) Second, I completely agree with your point. Because culling the opinion of the internet is as easy as herding cats. And no amount of money thrown at it, will be quicker or more gelatinous than it is itself. And I agree, once the audience perceives they're being treated like audience 1.0, they turn on you, organize, and counter. First off Pratt, what are you doing up??? West coast man, sleep! ;)

Second, I completely agree with your point. Because culling the opinion of the internet is as easy as herding cats. And no amount of money thrown at it, will be quicker or more gelatinous than it is itself.

And I agree, once the audience perceives they’re being treated like audience 1.0, they turn on you, organize, and counter.

]]> By: John http://www.stevepratt.com/index.php/2008/11/11/you-dont-control-your-brand-the-audience-does/comment-page-1/#comment-399 John Wed, 12 Nov 2008 12:56:00 +0000 http://www.stevepratt.com/?p=119#comment-399 First off Pratt, what are you doing up??? West coast man, sleep! ;) Second, I completely agree with your point. Because culling the opinion of the internet is as easy as herding cats. And no amount of money thrown at it, will be quicker or more gelatinous than it is itself. And I agree, once the audience perceives they're being treated like audience 1.0, they turn on you, organize, and counter. First off Pratt, what are you doing up??? West coast man, sleep! ;)

Second, I completely agree with your point. Because culling the opinion of the internet is as easy as herding cats. And no amount of money thrown at it, will be quicker or more gelatinous than it is itself.

And I agree, once the audience perceives they’re being treated like audience 1.0, they turn on you, organize, and counter.

]]> By: Steve Pratt http://www.stevepratt.com/index.php/2008/11/11/you-dont-control-your-brand-the-audience-does/comment-page-1/#comment-30 Steve Pratt Wed, 12 Nov 2008 12:37:27 +0000 http://www.stevepratt.com/?p=119#comment-30 Absolutely! I'm not suggesting that companies don't focus their content or products around a central idea of how they'd like to be perceived, but I am saying that the idea of the company 'owning' and 'controlling' the brand is a dying idea. I see a lot of places where 'brand' is something separate from the content or product - almost an entity in and of itself to be managed. There's a perception that with enough money, you can brand yourself as whatever you want and I don't think that's the case anymore. The audience is too smart and savvy to be manipulated today. Absolutely! I’m not suggesting that companies don’t focus their content or products around a central idea of how they’d like to be perceived, but I am saying that the idea of the company ‘owning’ and ‘controlling’ the brand is a dying idea. I see a lot of places where ‘brand’ is something separate from the content or product – almost an entity in and of itself to be managed. There’s a perception that with enough money, you can brand yourself as whatever you want and I don’t think that’s the case anymore. The audience is too smart and savvy to be manipulated today.

]]> By: Steve Pratt http://www.stevepratt.com/index.php/2008/11/11/you-dont-control-your-brand-the-audience-does/comment-page-1/#comment-398 Steve Pratt Wed, 12 Nov 2008 12:37:00 +0000 http://www.stevepratt.com/?p=119#comment-398 Absolutely! I'm not suggesting that companies don't focus their content or products around a central idea of how they'd like to be perceived, but I am saying that the idea of the company 'owning' and 'controlling' the brand is a dying idea. I see a lot of places where 'brand' is something separate from the content or product - almost an entity in and of itself to be managed. There's a perception that with enough money, you can brand yourself as whatever you want and I don't think that's the case anymore. The audience is too smart and savvy to be manipulated today. Absolutely! I’m not suggesting that companies don’t focus their content or products around a central idea of how they’d like to be perceived, but I am saying that the idea of the company ‘owning’ and ‘controlling’ the brand is a dying idea. I see a lot of places where ‘brand’ is something separate from the content or product – almost an entity in and of itself to be managed. There’s a perception that with enough money, you can brand yourself as whatever you want and I don’t think that’s the case anymore. The audience is too smart and savvy to be manipulated today.

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