Comments on: #motrinmoms Use Blogs & Twitter To Ravage Motrin Brand & Ad Campaign

By: Steve Pratt

Steve Pratt — Fri, 27 Feb 2009 17:21:16 +0000

I’ve read SO much online about the Tropicana redesign being a disaster (and the new INSANE Pepsi branding document that got leaked online) that this isn’t surprising, but thanks for sharing – I didn’t know they’d actually caved in to the pressure! I’m in the States now and saw the Tropicana repackaging for the first time yesterday and it was honestly REALLY hard to tell which type of OJ was which (pulp, no pulp, heavy pulp), so probably a good call

By: spitz

spitz — Mon, 23 Feb 2009 23:40:51 +0000

though honestly, I just find it kind of weird!

By: spitz

spitz — Mon, 23 Feb 2009 23:39:23 +0000

an orange followup to the motrin revolt:
http://tinyurl.com/bsd4qa

By: 10 Twitter Tips For Traditional Media | www.stevepratt.com

10 Twitter Tips For Traditional Media | www.stevepratt.com — Mon, 01 Dec 2008 21:23:05 +0000

[...] at the Motrin example I’ve previously written about. Their potential customers were horribly insulted by a new ad [...]

By: John

John — Sat, 22 Nov 2008 15:11:04 +0000

I’d also like to suggest that those most vocal against them making fun of the baby slings, are probably ones who are trying to justify having spent $60 for a sling they could have made themselves out of a bed sheet.