Comments on: 10 Reasons Traditional Media Should Use The Tools WE Use http://www.stevepratt.com/index.php/2008/11/19/10-reasons-traditional-media-should-use-the-tools-we-use/ The future of media, music, and creativity Wed, 28 Dec 2011 14:30:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeremy http://www.stevepratt.com/index.php/2008/11/19/10-reasons-traditional-media-should-use-the-tools-we-use/comment-page-1/#comment-51 Jeremy Sat, 22 Nov 2008 04:36:43 +0000 http://www.stevepratt.com/?p=96#comment-51 "Is Developing Online Technology Your Core Business?" I think I know a company that needs to hear that. It's funny, I have a wider social network presence for my blog than the newspaper I work for does, but there are signs of hope. We've used Google Maps to illustrate stories, Coveritlive to live blog, along with Twitter. Perhaps the message is seeping through. “Is Developing Online Technology Your Core Business?” I think I know a company that needs to hear that. It’s funny, I have a wider social network presence for my blog than the newspaper I work for does, but there are signs of hope. We’ve used Google Maps to illustrate stories, Coveritlive to live blog, along with Twitter. Perhaps the message is seeping through.

]]> By: Jeremy http://www.stevepratt.com/index.php/2008/11/19/10-reasons-traditional-media-should-use-the-tools-we-use/comment-page-1/#comment-421 Jeremy Sat, 22 Nov 2008 04:36:00 +0000 http://www.stevepratt.com/?p=96#comment-421 "Is Developing Online Technology Your Core Business?" I think I know a company that needs to hear that. It's funny, I have a wider social network presence for my blog than the newspaper I work for does, but there are signs of hope. We've used Google Maps to illustrate stories, Coveritlive to live blog, along with Twitter. Perhaps the message is seeping through. “Is Developing Online Technology Your Core Business?” I think I know a company that needs to hear that. It’s funny, I have a wider social network presence for my blog than the newspaper I work for does, but there are signs of hope. We’ve used Google Maps to illustrate stories, Coveritlive to live blog, along with Twitter. Perhaps the message is seeping through.

]]> By: Andrea Chiu http://www.stevepratt.com/index.php/2008/11/19/10-reasons-traditional-media-should-use-the-tools-we-use/comment-page-1/#comment-48 Andrea Chiu Thu, 20 Nov 2008 13:37:05 +0000 http://www.stevepratt.com/?p=96#comment-48 Hi Steve, As an audience member and media person, I completely agree with you. I think the problem stems from what you touched on in your alert to traditional media. Too often, we see broadcasters/magazines/newspapers use the Internet as a thing to hear/watch/read their content online. It's just a digital replicate. There is also a lack of organization and knowledge where decisions are being made. Prior to my current job, I worked on a television show's website at another broadcaster. The executive producer had the final say in the on and offline content for the show, but had no idea what the web could do outside of playing some videos and displaying text. Thankfully, things are improving. More and more producers want to use Facebook, YouTube and Twitter...they just need to learn how they should be using it. Next step: organization of tools within a big media company so I don't get three different Facebook invitations to the same event... Hi Steve,

As an audience member and media person, I completely agree with you. I think the problem stems from what you touched on in your alert to traditional media. Too often, we see broadcasters/magazines/newspapers use the Internet as a thing to hear/watch/read their content online. It’s just a digital replicate.

There is also a lack of organization and knowledge where decisions are being made. Prior to my current job, I worked on a television show’s website at another broadcaster. The executive producer had the final say in the on and offline content for the show, but had no idea what the web could do outside of playing some videos and displaying text.

Thankfully, things are improving. More and more producers want to use Facebook, YouTube and Twitter…they just need to learn how they should be using it.

Next step: organization of tools within a big media company so I don’t get three different Facebook invitations to the same event…

]]> By: Andrea Chiu http://www.stevepratt.com/index.php/2008/11/19/10-reasons-traditional-media-should-use-the-tools-we-use/comment-page-1/#comment-420 Andrea Chiu Thu, 20 Nov 2008 13:37:00 +0000 http://www.stevepratt.com/?p=96#comment-420 Hi Steve, As an audience member and media person, I completely agree with you. I think the problem stems from what you touched on in your alert to traditional media. Too often, we see broadcasters/magazines/newspapers use the Internet as a thing to hear/watch/read their content online. It's just a digital replicate. There is also a lack of organization and knowledge where decisions are being made. Prior to my current job, I worked on a television show's website at another broadcaster. The executive producer had the final say in the on and offline content for the show, but had no idea what the web could do outside of playing some videos and displaying text. Thankfully, things are improving. More and more producers want to use Facebook, YouTube and Twitter...they just need to learn how they should be using it. Next step: organization of tools within a big media company so I don't get three different Facebook invitations to the same event... Hi Steve,

As an audience member and media person, I completely agree with you. I think the problem stems from what you touched on in your alert to traditional media. Too often, we see broadcasters/magazines/newspapers use the Internet as a thing to hear/watch/read their content online. It’s just a digital replicate.

There is also a lack of organization and knowledge where decisions are being made. Prior to my current job, I worked on a television show’s website at another broadcaster. The executive producer had the final say in the on and offline content for the show, but had no idea what the web could do outside of playing some videos and displaying text.

Thankfully, things are improving. More and more producers want to use Facebook, YouTube and Twitter…they just need to learn how they should be using it.

Next step: organization of tools within a big media company so I don’t get three different Facebook invitations to the same event…

]]> By: John http://www.stevepratt.com/index.php/2008/11/19/10-reasons-traditional-media-should-use-the-tools-we-use/comment-page-1/#comment-47 John Thu, 20 Nov 2008 13:04:54 +0000 http://www.stevepratt.com/?p=96#comment-47 The local newspaper I visit online has blog and video components. Now I know the online editor, and how he is hampered by the conglomerate they're run by, but they are exactly the example of the problem you speak of. Their blogs are "Goofus" examples of U.I. compared to the tools most online users are accustomed to. And even worse is their video content, in order to view their proprietary player asks you to open up cookies to accept everything in order to view the content… a little bit of a no-no and about 5 years old in terms of thinking. I'd like to say its because the larger media company wants control like you say, but I honestly think its twofold: 1) they don't understand web 1.0, much less 2.0; and 2) they don't put much stock, still in online being where they should take their business. I think what we're seeing here is the dinosaurs walking around aimlessly while the snow starts falling. The local newspaper I visit online has blog and video components. Now I know the online editor, and how he is hampered by the conglomerate they’re run by, but they are exactly the example of the problem you speak of. Their blogs are “Goofus” examples of U.I. compared to the tools most online users are accustomed to. And even worse is their video content, in order to view their proprietary player asks you to open up cookies to accept everything in order to view the content… a little bit of a no-no and about 5 years old in terms of thinking.

I’d like to say its because the larger media company wants control like you say, but I honestly think its twofold: 1) they don’t understand web 1.0, much less 2.0; and 2) they don’t put much stock, still in online being where they should take their business.

I think what we’re seeing here is the dinosaurs walking around aimlessly while the snow starts falling.

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