10 Reasons Traditional Media Should Use The Tools WE Use

Posted by on Nov 19, 2008 in Featured, Future Of Media | 6 Comments

Why doesn’t traditional media like to use the Web 2.0 tools we use?  There are 5 very good answers: They want total control over their own user experience. They want a unique user experience that is differentiated from their competitors. They want to make all the profit from their own content. They want their content […]

#motrinmoms Use Blogs & Twitter To Ravage Motrin Brand & Ad Campaign

Posted by on Nov 16, 2008 in Featured, Future Of Media | 36 Comments

Earlier this week, I wrote about how companies can no longer control their brand once the web gets hold of it.  Today, there’s a HUGE real life example in action. Motrin has just launched a new ad campaign aimed at Moms.  It’s a text-based video ranting about the pains and sacrifices of baby-wearing – the […]

Book Recommendation: Grown Up Digital by Don Tapscott

Posted by on Nov 15, 2008 in Future Of Media | 2 Comments

I’ve just finished reading Don Tapscott’s brilliant new book, Grown Up Digital. Don is one of the co-authors of Wikinomics and has become a leading expert on collaboration, its increasing prominence and its extraordinary value. Grown Up Digital goes much further than Wikinomics. It’s a detailed and hugely valuable look at the Net Generation – […]

You Don’t Control Your Brand. The Audience Does.

Posted by on Nov 11, 2008 in Featured, Future Of Media | 7 Comments

Traditional branding is dead. The days of ‘choosing’ your brand and pushing your choice out to passive consumers are gone.  Today, you have to earn your brand. Thanks to social networking and Web 2.0 tools, you simply can’t ‘control’ a brand by saturating a market with endlessly repeating messages and advertisements.  It’s too easy for […]

Leadership Lessons of Web 2.0 – Secret #4: Permission To Fail

Posted by on Nov 8, 2008 in Web 2.0 Leadership Lessons | 6 Comments

This is the fourth in a series of posts looking as how aspiring leaders can learn from Web 2.0 practices and theory. On The Web: On the web, users are accountable for their own behaviours in a community and in most cases, the community will create its own champions and police those who don’t meet […]

Leadership Lessons of Web 2.0 – Secret #3: Be A Valuable Community Member

Posted by on Nov 7, 2008 in Web 2.0 Leadership Lessons | 11 Comments

This is the third in a series of posts looking as how aspiring leaders can learn from Web 2.0 practices and theory. On The Web: Take the example of two different types of bloggers. Jim has a great looking blog with very compelling content. Sandra has a basic template blog with relatively average content. BUT, […]

Leadership Lessons Of Web 2.0 – Secret #2: Engagement

Posted by on Nov 6, 2008 in Web 2.0 Leadership Lessons | 9 Comments

This is the second in a series of posts looking as how aspiring leaders can learn from Web 2.0 practices and theory. On The Web: What is it that defines Web 2.0? To me, it’s interactivity.  If Web 1.0 was a one-way ‘speech’ to the crowd or a ‘push’ of information, Web 2.0 is a […]

Leadership Lessons Of Web 2.0 – Secret #1: Give Up Control

I was recently in a seminar about leadership and in the middle of the day, I had a revelation. The theory behind being an effective leader and leading a high-performance team is based on almost the exact same theory as Web 2.0.  I’ve created a series of posts revealing ‘The Leadership Secrets of Web 2.0’, […]

ALERT To Traditional Media

Posted by on Oct 25, 2008 in Featured, Future Of Media, New Media | 4 Comments

Dear Traditional Media Executive, URGENT MEMO The web is NOT primarily a place to advertise your TV programming, your radio programming, your newspaper content, or the latest issue of your magazine. As a valued and (relatively) YOUNGER audience member that you are craving so desperately, when I decide that I want to experience your brand […]

13 YouTube Success Tips For Musicians

Posted by on Oct 25, 2008 in Featured, Future of Music, New Media | 6 Comments

You’re a music artist. Not enough people are hearing your music. You’ve got your tunes up on MySpace and New Music Canada. You’ve got your music video (if you’ve got one) up on YouTube, MySpace and New Music Canada. What else should you be doing? In the YouTube universe, the answer is LOTS. The goal […]