Dear Traditional Media Executive,
The web is NOT primarily a place to advertise your TV programming, your radio programming, your newspaper content, or the latest issue of your magazine.
As a valued and (relatively) YOUNGER audience member that you are craving so desperately, when I decide that I want to experience your brand on a ‘non-traditional’ platform like your website, your Facebook page, your Twitter feed, etc, PLEASE don’t use it for the sole purpose of telling me about all the wonderful things that are on TV, on the radio, in your newspaper, in your magazine, but AREN’T on the web.
I’m choosing to interact with you on the web. I want a content experience, not an ad. Give me what I want or I will go elsewhere.
Here’s what you’re telling me:
“Thanks for coming my website. Please leave the web immediately and go to the inconvenient place of my choosing where I can make more money off of your eyeballs and/or ears.”
Would you watch a TV station whose only programming was ads about great content on the web? Of course not. So stop using the web that way.
Your Future Audience
(P.S. The best way to promote your TV, radio, newspaper, or magazine content? Let me experience it on the web. If I can have a content experience with your brand on the web and I like it, the odds go way up that I’ll give it a try on another medium. But if I can’t try it and instead experience the equivalent of a billboard, I’m almost certain to give it a pass…)