I’ve just finished reading Don Tapscott’s brilliant new book, Grown Up Digital. Don is one of the co-authors of Wikinomics and has become a leading expert on collaboration, its increasing prominence and its extraordinary value.
Grown Up Digital goes much further than Wikinomics. It’s a detailed and hugely valuable look at the Net Generation – those who are now 18-31 years old. It looks at how their childhood, skill-set, and world view is unique compared to all previous generations, and it then provides amazing insight into how they are going to change history and the way all of our core institutions function.
From education to politics and from broadcasting to the workplace, Tapscott provides real, thoughtful, and useful information about what changes are taking place, how to understand those changes, and finally, how to best adapt to them.
At the center of Tapscott’s thesis are 8 core traits of the Net Generation:
By acknowledging each of these traits and designing strategies to enable them, Tapscott clearly shows how we can all help usher in positive change and forward movement (instead of fighting the aspects of this generation that companies, schools, and parents simply don’t understand.)
Here’s who should read this book:
- Anyone in the media
- Executives and managers
- Parents of kids in this demographic (and younger)
- Social activists
- Web-based businesses
Of course, I’m biased. I already passionately believe in all of this. I have tried to put it into practice wherever I’ve been able, I have spoken about it at conferences, and I have written about very similar ideas on this blog.
But this is the first time I’ve read a book that’s laid everything out so clearly and eloquently. It left me excited, motivated, passionate, and hopeful for the future. And I want more people to know about it, so please spread the word.
What’s the one book you’d recommend to your friends, family, co-workers, bosses, and politicians?