With apologies to Bill Maher, I’ve tried to re-arrange the presentation I did at the Northern Voice conference in Vancouver and the Multimedia Meets Radio conference in Prague about ‘The Future of Radio’ into a series of coherent blog posts.
Instead of creating a single, giant post, I’ve tried to break up the salient points of the presentation into individual observations that I’m arranging as ‘Old Rules vs. New Rules’.
The goal of the series is to show how traditional media has worked and why they’ve made the strategic decisions they have, and then show how almost the EXACT opposite of those decisions are the NEW rules for success.
In the end, I hope to provide some clarity about why traditional media companies are struggling and where to look for solutions to their current problems.
So without further ado, here’s installment #1…
Old Rule #1: Shut Up And Watch / Listen
In the past, the only way to consume content was to tune into a live radio or TV station’s programming. Old media pushed it out as a broadcast, and you tuned in. If you missed it, too bad. Old media controlled the how, when, and where of your experience. It was a one-way, linear push of content and information.