15 Top Tips & Professional Secrets For How To Make Better Videos

As someone who’s spent many years working in television, I usually get requests for advice on how to make videos look better at this time of the year.  A lot of people received new video cameras over the holidays, they’ve tried them out, and don’t understand why their movies look pretty… Ed Wood-ish. I probably should have posted this BEFORE Christmas, but better late than never…

So here is a list of my personal best practices and tips:

  1. Think about your end product before you start shooting. Is this going to be a 2 minute video?  Is it going to be a 2 hour opus?  Is it just for your family to watch or is it going up on YouTube for the whole world to check out?   Is it a montage of your kids opening Christmas presents or is it a documentary about holiday traditions?  Is it supposed to be funny, informative, sweet, sad, or dramatic?  How much context does your audience need to understand it?  Is your audience younger or older?
    If you know the answers to these questions, you’ll save yourself a lot of time and effort. You’ll also have taken your first step to a focused video shoot, which is a must-have ingredient in a great final product.
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