15 Top Tips & Professional Secrets For How To Make Better Videos

As someone who’s spent many years working in television, I usually get requests for advice on how to make videos look better at this time of the year.  A lot of people received new video cameras over the holidays, they’ve tried them out, and don’t understand why their movies look pretty… Ed Wood-ish. I probably should have posted this BEFORE Christmas, but better late than never…

So here is a list of my personal best practices and tips:

  1. Think about your end product before you start shooting. Is this going to be a 2 minute video?  Is it going to be a 2 hour opus?  Is it just for your family to watch or is it going up on YouTube for the whole world to check out?   Is it a montage of your kids opening Christmas presents or is it a documentary about holiday traditions?  Is it supposed to be funny, informative, sweet, sad, or dramatic?  How much context does your audience need to understand it?  Is your audience younger or older?
    If you know the answers to these questions, you’ll save yourself a lot of time and effort. You’ll also have taken your first step to a focused video shoot, which is a must-have ingredient in a great final product.
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Leadership Lessons of Web 2.0 – Secret #3: Be A Valuable Community Member

This is the third in a series of posts looking as how aspiring leaders can learn from Web 2.0 practices and theory.

On The Web: Take the example of two different types of bloggers.

Jim has a great looking blog with very compelling content.

Sandra has a basic template blog with relatively average content.

BUT, Sandra has a healthy stream of visitors to her blog every day, while Jim is quickly fading into obscurity.

Why does the mediocre blog win the race?  Because Sandra participates in online communities that are related to the subject matter of her blog.  She comments on other blogs, participates in forum discussions, and generously helps other bloggers where she can.  As a result, Sandra is seen as a valuable community member.  Other community members have gotten to know her and, as such, visit her site regularly.

On the flip side, Jim knows he’s got a great blog, but can’t be bothered with stooping to comment on other, inferior blogs.  He knows everything about his subject matter and adamantly believes that once people ‘find’ his blog, the crowds will come pouring in.

Unfortunately for Jim, they won’t.

As A Leader: You can’t just hire people and let them loose.  And you can’t force people to listen to you just because you’re the boss.  If Jim the blogger was a manager, his confidence and talent would lead him to automatically assume status as the ‘hub’ of the community.  While he may think he’s the hub, though, his team won’t.  That’s because, just like on the web, you have to earn loyalty.

And the way to earn it is to first become a valued and valuable member of your community.

  • So be generous.
  • Help out your team members when they need it.
  • Get to know them.
  • Support them when they’re having troubles and champion them when they succeed.
  • Teach them.
  • Coach them.
  • Support them.
  • Take an interest in their interests.

Once you become valued and relevant for your team, they will give you something far more valuable than the position of leader – they will give you the status and respect of a leader.

It’s not about you.  It’s about your team.

Related Posts:

Web 2.0 Leadership Secret #1: Give Up Control

Web 2.0 Leadership Secret #2: Engagement

Web 2.0 Leadership Secret #4: Permission To Fail