It seems like Twitter is finally starting to penetrate the mainstream media. CBC recently invited some experts in social media in to share their ideas about how a traditional media company might use tools like Flickr, YouTube, Facebook… and Twitter. While I wasn’t there, it sounds like it was a big success and got people excited to dig in and use these new tools as part of their show programming.
Twitter even seems to be replacing blogs as the ‘cool’ go-to news source for ‘what’s happening on the web’. However, many mainstream media companies are still clearly struggling with what Twitter is and how to best use it. So I’ve put together my personal…
10 Twitter Tips For Traditional Media (try and say THAT 10 times quickly…)
1. Twitter is NOT an RSS feed.
I know that the New York Times, The Globe and Mail, CBC, and others are using Twitter as a news feed, but I don’t personally subscribe to any of them. I can get that EXACT same information from an RSS feed (which I do…) and I don’t personally like my Twitter feed clogged up with every news item under the sun.